DESIGNER SERGEI SPIRIN

Here are examples of branded packaging and an exhibition catalog of products of the Land-Agro agricultural company, specializing in the production of high quality meat products and semi-finished products   (1998.)

 

The holding's products were made from the highest quality meat from local farms and natural ingredients.

The branded packaging was based on the principles corresponding to "Quality", in whatever manifestation... Whether it was originally high-quality ("brand") meat products or high-quality highly artistic works...

In our case, these are great canvases in a stylized form, pasted on the same "branded" meat products in the form of catalog postage stamps (i.e. packages).

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And further...

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The bet on the possible gaining of consumer confidence in new products was also seen through the reference of the same consumer (by means of an associative series) to the quality of products of the recent past - to GOSTs, TUs, etc.

This was supposed to be facilitated by the so-called "Brand Catalog" (sample of the 2nd half

of the 20th century), with the "brands" of the same branded products indicated in it ...

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Something like this... Difficult to read, but easy to understand...